Facebook & Instagram ads · Heating and cooling · Indiana
Facebook ads for Indiana HVAC shops, and every lead texted in 60 seconds.
JB Scales runs Facebook and Instagram ads for heating and cooling companies across Indiana. From 8 AM to 8 PM, every new lead gets a text within a minute, so it doesn't go cold while your techs are on a job.
Taking three HVAC shops as founding clients.
- Received
- 7:14:05 PM, Tue
- Name
- Dana R.
- Need
- Furnace running, blowing cold air
- Zip
- 46032 · Carmel
- Best time
- Tonight
Hi Dana, this is [your shop name]. Thanks for your request! We'll call you shortly. Reply STOP to opt out.
How it works
From a Facebook ad to a booked service call
Ads run in your service area
Built from your own job photos and clips: your trucks, your techs, your installs. Nothing runs until you approve it.
Homeowners fill a short form
Name, phone, zip code and what they need, right inside Facebook or Instagram. You don't need a website.
They get a text in 60 seconds
A homeowner with no heat isn't going to wait around. From 8 AM to 8 PM the text goes out within a minute, and overnight leads get theirs at 8 AM. You get the lead too, and you close the job.
What you get
Everything from setup to the weekly numbers
- SetupAd account, Page, pixel and lead forms set up in your own accounts in the first week.
- Ad creativeCopy plus image and short-video ads made from your photos.
- Lead formsMeta instant forms, so leads never leave Facebook or Instagram.
- 60-second textEvery new lead gets a text within a minute, 8 AM to 8 PM. Overnight leads get theirs at 8 AM.
- Campaign checksTargeting, budget and testing checked every business day.
- Your numbersSpend, leads and cost per lead every week, plus a 30-minute call each month.
The founding pilot
JB Scales is new to HVAC, so there are no HVAC case studies to show you yet.
That's why the first three shops come in as founding clients, on pilot terms. You get the ads and the 60-second follow-up, and you help build the track record.
No promises about lead counts or revenue. You'll get the work, the response times and honest weekly numbers.
- A 90-day pilot that starts the day your ads go live
- Either side can end it after day 45 with 14 days' notice
- Your ad budget goes straight to Meta on your own card
- The ad account, Page and every lead stay in your name
- No setup fee
- In return: an honest testimonial, if you're happy
- Pricing is covered on a 15-minute call.
Straight answers
What owners ask first
Do you have HVAC results?
Not yet. That's the reason for the founding pilot: three shops, pilot terms, and real numbers built together.
Will you work with my competitors?
Possibly. JB Scales doesn't offer territory exclusivity, and it's better you hear that up front.
Who owns the ad account?
You do. The ad account, Page, pixel and lead data stay in your name. JB Scales works through partner access you can remove any time.
Am I locked in?
The pilot is 90 days, but either side can end it after day 45 with 14 days' notice. After that it's month to month.
Do I need a website?
No. Leads come in through forms inside Facebook and Instagram.
Who answers the leads?
The text goes out automatically, and you get a text about the lead at the same time. Your team calls the homeowner back and books the job.
Contact
Start with a 15-minute call
Call or text Joseph. If he's on another call, leave a message and he'll call you back.